Al Jaber Group Signs Exclusive Dealership Agreement with Shell Middle East


Middle East Trading (MEET), a company of Al Jaber Group have signed a distribution agreement with Shell Middle East for a second term to distribute Shell lubricants in Abu Dhabi, Al Ain, and the Western region.

Mr. Mohammed Al Jaber, Vice Chairman & President of Al Jaber Group said: “We are pleased to sign this deal. Al Jaber Group has a long successful relationship with Shell and we crowned this relation by extending our distributorship to a second term with Shell lubricants. We are committed to servicing our customers with the highest quality products and best service standards and are keen to make this partnership a complete success”.

186x136_2_11_201317_47Mr. Amr Adel, the General Manager of Shell Middle East, Central Asia, and Far East commented: “We are delighted with our distributorship deal with Al Jaber Group. With over a century of innovation experience in lubricants, we are pleased to offer a wide range of Shell lubricants designed to fulfill almost every need in the Middle East markets. Our partnership with MEET will help us secure the right quality supply chain for our customers in Abu Dhabi Emirate and the Western region and increase our access to new customers across the region.”

Henrik Christiansen, Executive Director for Al Jaber Industries & Trading explains that this exclusive agreement with Shell Middle East is in line with the new strategy of Al Jaber Industries & Trading. “We are currently adopting an active approach towards our distribution markets and expanding our distribution network throughout the UAE and GCC markets”. Mr. Henrik explains.

MEET was established back in 1990, and it is the agent representative for GFF filters, Neo heavy vehicle batteries, Italian Berco undercarriages, CGR spare parts, and Shell oils and lubricants.

In addition to the UAE market, MEET runs exports products to other GCC countries and Africa and has a prominent workshop manned by the best professionals in the field. The workshop specializes in maintenance and repair of heavy earth machinery, fuel pumps, undercarriage repair and welding, engines and transmissions, and truck press and painting.